WILDAID

Developing and implementing campaign strategy for WildAid, a non-profit organization committed to increasing public engagement in wildlife conservation efforts.

The Challenge: Achieving meaningful change in wildlife conservation requires more than just organizational efforts.

The Objective: Boost public engagement in wildlife conservation initiatives.

The Insight: People often overlook things that are not a part of their everyday experience.

The Approach: Leverage popular, everyday media platforms like Netflix, using unconventional methods to raise awareness and inspire action toward wildlife conservation.

WildAid Campaign Strategy
Wildlife goes prime-time on Netflix