THE NO-FLY LIST

The Challenge: Books are being banned at an alarming rate, silencing diverse voices and important stories. However, censorship doesn’t have to win. Social media is a powerful tool to amplify these voices and inspire action.

The Objective: Create a social-first campaign that brings the issue of banned books into the digital-first world.

The Insight: Borders don’t just separate countries— they separate ideas.

The Approach: Turning international flights (e.g. Air India, Cathay Pacific, Lufthansa, Turkish Airlines), cruises (Celebrity, Oceania, Royal Carribean), and transit hubs into free digital libraries for banned books. Passengers can read books banned in their home country but available in their destination. This isn’t just about access—it’s about making censorship visible on a global stage.

Campaign Strategy
The No-Fly List : Connecting in-flight entertainment with unrestricted reading