SCRUB DADDY

Crafting and executing a campaign strategy for Scrub Daddy, a cleaning brand that prioritizes making the cleaning experience more enjoyable.

The Challenge: Address the common dissatisfaction with the dullness and lack of appeal in daily chores.

The Objective: Position Scrub Daddy as a disruptive force in the cleaning category by enhancing the enjoyment of the cleaning experience.

The Insight: People use entertainment to make boring tasks easier and enjoyable.

The Approach: To integrate music into the cleaning process with Scrub Daddy, using it to reduce stress and make mundane chores more engaging and fun.

Scrub Daddy Campaign Strategy
Clean Beats beach pop-up event