Off The Cuff

BRAND : Levi’s

CONCEPT : Off The Cuff

Women have accomplished great things and lifted up others while doing it. Levi’s Off The Cuff brings out fearless, independent and bold women of today who are great at what they do and comfortable in their own skin. They are strong and determined and are turning tables and cracking codes in today’s competitive world.

Off The Cuff collection celebrates such women on the occasion of International Women’s Day.

THEME : I Shape My World

“I Shape My World” campaign celebrates the spirit of International Women’s Day. Women are doing incredible things. They’re shattering glass ceilings, infiltrating boy’s clubs, and re-coding the very systems our society runs on. And what do they get for this?…nicknames like “lady boss,” “She-E-O,” and “Mompreneur.” But it actually goes beyond nicknames. “Female astronaut.” “Female senator.” “Female wrestler”— when recognizing women’s accomplishments, gender tends to be the first thing our world sees. It’s true that women bring a unique perspective to any table they sit at. But, we think it’s time to start focusing more on the incredible skills and talents that got them there. Women are qualified. Their titles shouldn’t be.