NDII

Mockup logo design for NIFT Design Innovation Incubator- NDII, a center which would give potential entrepreneurs access to infrastructure and services as well as facilitate collaborations relevant for business development.

LOGO CONCEPT
The lettermark design consists two squares at different elevations representing steps- an upward motion which reflects potential and growth. The elevated letters’ ( ii ) sub parts represent the 4 Innovation Incubators. The elevated letters depict a window structure which is a metaphor for opportunity and having an innovative outlook towards the industry. It can also be perceived as a planted flag at a height which symbolises achievement.