DOMINO’S NONG RANGE

BRIEF: New product launch in Gujarat, India market to cater the Jain community exclusively.

Jain vegetarianism is practised by the followers of Jain culture and philosophy. It is one of the most rigorous forms of spiritually motivated diet on the Indian subcontinent and beyond. The Jain cuisine is strictly vegetarian and also excludes root and underground vegetables such as potato, garlic, onion etc., to prevent injuring small insects and microorganisms; and also to prevent the entire plant getting uprooted and killed.

The objective was  to stay relevant to the market, continue to grow and explore options for a new community who can experience the Domino’s pizza flavours with letting go of their ritual of not eating garlics and onions.