Advertising Strategy & Creatives
FIORE MONTESSORI SCHOOL
The Challenge: Raising Awareness about Fiore Montessori School expansion to include Junior High education. Increase Consideration for Fiore within the competitive educational landscape
The Objective: Increase student enrollment by 22% by June 2025, i.e. 180 to 220 in 7 months.
The Insight: Seeing visible proof gives parents confidence in the decisions they make for their child.
The Approach: A campaign that would help position Fiore as a forward-thinking institution that nurtures well-rounded individuals and moves away from the traditional “prestige” markers that many parents currently value. This would help reinforce Fiore’s value proposition as a school that prepares children for life, not just tests.
Fiore’s Campaign Strategy
Future Proofing #GrowthBeyondGrades
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What does Fiore want?
Our Ambition
To reposition Fiore and establish market leadership
We know, Fiore Montessori School has established a
strong presence in early years education.
Business Challenge
Raising Awareness
about Fiore Montessori School expansion
to include Junior High education
Increase Consideration
for Fiore within the competitive
educational landscape
How do we do that?
Phase 1
Retaining existing student base to continue their education beyond age 6
Phase 2
Securing new leads;
students aged 6-15 years
Phase 1
Retaining existing student base to continue their education beyond age 6
Phase 2
Securing new leads; students aged 6-15 years
Human Insight
Seeing visible proof gives parents confidence
in the decisions they make for their child
But, the Montessori system does not rely on traditional visible markers
of success like grades, exams, or trophies.
CAMPAIGN CONCEPT
Future Proofing
#GrowthBeyond Grades
A campaign that would help position Fiore as a forward-thinking institution that
nurtures well-rounded individuals and moves away from the traditional “prestige” markers
that many parents currently value.
This would help reinforce Fiore’s value proposition as a school that
prepares children for life, not just tests.
Key Message
At Fiore, we future-proof minds for a brighter tomorrow.
Media Channels
TV/YouTube Commercials for broader reach.
Social Media (Instagram, Facebook, LinkedIn)
Outdoor Advertising in high-traffic areas like malls, parks, and community centers.
Print in parenting magazines, local newsletters, and school brochures.
School-Run Communication Channels like School Website, Email Newsletters, Brochures, etc
Open Houses
Local Media and Community Publications
Local Magazines and Newspapers and Community Newsletters
Media Placement Mockups
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