DOMINO’S EAST RANGE

BRIEF:  To celebrate the biggest festivities of the eastern part of India and be part of the fervour, Domino’s Pizza, launched a new range of six new delectable pizzas inspired by the traditional Bengali palate. Taking a cue from the authentic local relishes, often prepared and enjoyed during Durga Pujo, the most celebrated festival in the eastern region, Domino’s introduced pizzas in Bangla’s famous flavours – Kasundi, Kosha and Malai. The brief was to generate awareness about the same by designing key visual, unit design and marketing collaterals.