BOSTON PARK PLAZA

The Challenge: Standing out in the oversaturated, highly competitive hotel industry.

The Objective: Position Boston Park Plaza as the premier choice for travelers seeking a blend of historic charm, luxury, and authenticity.

The Insight: People derive a sense of pride and value from being associated or having a connection with a notable dignitary.

The Approach: Highlight the unique heritage and legacy of Boston Park Plaza, tying its history to  iconic figures like Katharine Hepburn, Winston Churchill, and many other renowned dignitaries. Emphasize the hotel’s authentic charm and luxurious experience, offering guests an opportunity to immerse themselves in a historically significant stay rather than opting for generic chain hotels.

Boston Park Plaza Campaign Strategy
Live Like Legends