Advertising Strategy
BUTTER BASH
The Challenge: Butter is often overlooked amongst competing ingredients though it is a key element.
The Objective: To raise brand recognition for Land O’ Lakes by spotlighting how an unnoticed thing like butter can enrich people’s lives.
The Insight: Things that are often overlooked in our busy lives are the ones that matter the most.
The Approach: Highlight the intention of choosing butter as a way to slow down and savor life’s simple moments. Through a 360° “Butter Bash” food & music festival, we’ll bring people together to celebrate butter’s role in enriching meals and creating connections, encouraging them to pause and appreciate the often-overlooked ingredients that make a difference in their daily lives.
Land-O-Lakes Campaign Strategy
Butter Bash – Slowing down life to create connections
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TEAM MATES
Apurva Giri Sunder
Katie Alzapiedi
Shivangi Sethi
Xinru
WE ALL USE BUTTER
(ALMOST EVERYDAY, FOR GENERATIONS!)
BUT HOW MUCH ATTENTION DO WE ACTUALLY PAY TO OUR BUTTER?
The brings us to our Task at hand :
To raise brand recognition for Land O’ Lakes by spotlighting how an unnoticed thing like butter can enrich people’s lives.
THE BUDDING BUTTERFLIES
TARGET AUDIENCE
REFINING THE RECIPE
BUTTER BASH EVENT
Experience the ultimate blend of food and entertainment at Butter Bash!
From highway takeover to the fest…gliding through your drive with special access “smooth lane”.
Dive into butter-infused dishes from top chefs, live cooking demos, and creative tasting stations. And the fun doesn’t stop there! Live music concerts from your favorite bands will set the stage, making Butter Bash not just a culinary adventure, but a full-blown experience. Eat, dance, and celebrate how butter can elevate every moment.
Slowing down life to create connections in life is of the upmost importance in order to fully enjoy life. Like butter, life should not only be smooth and rich and should also be shared. Creating rich and authentic moments come when life is smooth.
In our hearts lies the passion for connection. We recognize a strong emphasis on being able to enjoy life’s moments with loved ones. We want to encourage people to slow life down, to enjoy this time and not take anything for granted. Butter is often overlooked, but when we take a moment to appreciate this small luxury, we see life a little differently.
Because living is enjoying and we must allow time to enjoy.
To view the complete project
