Olipop

OLIPOP is a gut-healthy soda made with fiber, prebiotics, and botanicals that can actually support your health by nurturing a healthy gut microbiome.

The Challenge: Break through the health product category by emphasizing OLIPOP’s superior taste.

The Objective: Position OLIPOP as a health-conscious drink that also delivers exceptional flavor.

The Target Audience: Health-conscious individuals drawn to the benefits of wellness products but often deterred by their unpleasant taste.

The Insight: Many people believe that healthy drinks come with an undesirable or acquired taste.

The Approach: Position OLIPOP as a flavorful, ingredient-conscious option for those seeking health benefits without compromising on taste. With more flavors and organic certification than its competitors, OLIPOP stands out as a delicious and healthy choice.

OLIPOP Campaign Strategy
A Gut-Healthy Soda with a Delicious Twist