DOMINO’S VIVA ROMA

BRIEF: To build awareness and attract customers to try the new range of Italian gourmet pizzas- Viva Roma. 

The Domino’s Viva Roma range features eight premium pizzas, topped with a mix of delectable, indulgent cheese like Bocconcini, Burrata and Parmesan, and a sauce made from the finest tomatoes of Italy.

The new range is also strategically important to the brand as it is crafted to cater to the palates and taste buds of customers who desire a luxurious yet authentic Italian experience whilst adding a new taste profile to the portfolio. The new range of Domino’s Pizza marked the brand’s entry into the category that offers consumers authentic Italian pizzas. This range of pizzas launched pan-India.