HAVMOR – UTTARAYAN

The objective was to tap onto the topical event (Uttarayan 2022), wish the target audience and thereby generate top-of-the mind awareness and drive brand salience for Havmor, through Gujarati print newspaper ads – Sandesh and Gujarat Samachar.

Havmor is number 2 in Gujarat and hence it has a huge customer base in the market and loyal customers. Havmor has become famous mostly by word of mouth, so advertising the products would help expand the consumer base.