ARTFUL REPAIRS

I created a new Visual Identity for Kenzo for Autumn/Winter 2021. Artful Repairs looks at the growing need to upcycle and repurpose materials and give them new life. 

Taking a cue from the theme, I created a playful yet considered identity that embraces tradition & culture into art & design patterns inspired by patchwork, tiger print and the element of repetitiveness in nature. The unique pattern gives an eclectic feel in application. The recurring patterns added visual energy to the palette. These were applied across the board on everything from letterheads and tags to packaging for a bespoke range of fashion.